SEO Skills

Analytics
Content Strategy
Conversion Rate Optimization
Technical SEO
WordPress

Experience

May 2012 - Apr 2016
Ethology

Moved quickly from entry & mid-level SEO roles to managing a partially distributed SEO team. Worked closely with clients as small as a travel agency, and as large as Farmer's Insurance and Waste Management. Worked closely with several E-Commerce clients, including Pure Hockey, American Signature, and Popcornopolis.

Apr 2016 - Jun 2017
Webtrends

Expanded my skillset to include a more holistic approach to SEO by incorporating Digital Strategy, Conversion Rate Optimization, and Paid Social. Primarly worked with Amgen, the world's largest biopharmaceutical company, providing SEO support on near constant site migrations and redesigns.

Feb 2018 - Aug 2018
Distilled

Worked closely with and learned from some of the brightest minds in SEO. Successfully supported site migrations for three ProDirect E-Commerce websites, each of which had millions of pages. Provided site migration SEO support to Experian Automotive, and Funnel Optimization recommendations to Qumulo.

Sep 2018 - May 2019
Engagement Arts

Managed the agency account with Nike's US web property, and integrated into Nike's Performance Marketing team. Lead a small team consisting of an SEO Analyst, Data Scientist, and Content Stratgist. Delivered seasonal SEO Content Strategies, and collaborated on building bespoke reporting tools for SEO & SEM integration.

Services

SEO

Work with me to build a technically sound foundation for your website - one that search engines will want to rank. I can help advise on building and optimizing content that speaks to your audience, and delivers performance from Google search.

Digital Strategy

Multi-channel digital marketing can be highly effective, but it's rarely calibrated for maximal efficiency. Work with me to to align your marketing efforts in precise ways that are additive, and that drive incremental results.

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